Once one realizes this, one sees the value of paying for goods and services. Being the customer and not the product. The next step is seeking out the best service providers and rewarding them with dollars.
I totally agree and think this way. It's just that we are 0.01% of the market. Or, can we even call a "market" such a small group of people? We might be thousands, perhaps dozens of thousands, or even a hundred thousand. Yet, this isn't enough to sustain the sheer amount of services we'd require in our modern lives.
It's pretty hard to avoid being the product regardless of whether you're the customer.