They have to get you to click the link to find the name so they can get the ad impressions. However, you saved me a click!
And that's after insurance. The full price is unthinkable to me - most people would be ruined for years.
The point of my comment is that $69k was apparently deemed to be sufficiently more outrageous and hence clickbait worthy such that it incentivized the writer to lie about the facts.
The fact that you can often negotiate when you have a large debt that you are unlikely to pay does not change the fact that the debt is legitimate
The article states in addition to the x-ray that "the bill included an abdominal CT scan, medication, and two nights in a hospital room". American hospitals are full of multimillion dollar equipment and trained specialists staffed around the clock.
"The full price" is a fiction relevant only to negotiation of actual price between providers and government/institutional payers, no individual ever pays that. It's an imaginary number used to start price discovery so that the hospital, insurance companies and critically the government medicare/medicaid program can make some set of concessions and discounts so that in the end everyone comes to a "win-win" agreement.