I don't really see it that way. Yes, the
about link leads to a page where the goal of improving the way people can read is described, but it would be odd to see them say, "and we expect to make money from working on this project".
Each of us is motivated by different goals. I am motivated to have a comfortable life, and I've worked for different companies over time to achieve this. I also find personal satisfaction in helping others so I've occasionally make charitable contributions of time and money, but I don't expect that everyone else is going to make the same choices I have. We don't know the motivation that drove the inventors of this new reading technology. Maybe it was to simply make money for riotous living, but it could be that they have a critically sick partner that needs expensive surgery. These are personal and private choices that I don't feel a need to weigh. Improved reading technology sounds like a good thing for not just the inventor, but for all of us.
When I buy some peaches from a farmer at a stand by the highway, I want the peach more than I want the dollar I have in my pocket. The farmer wants the dollar more than the peach. After I buy the peach we are both better off. I don't need to feel that the farmer is a non-profit farmer. I expect the farmer to be happier after the sale, for otherwise next year he may not even be there for my benefit during peach season. What I do expect, is that the farmer doesn't misrepresent his product, that he doesn't steal my credit card number, that he holds up his side of the bargain; if so, next year, I will be there to buy his peaches again.
I've invented a number of important technologies and benefited from doing so. Some, when I worked for others, ended up being patented. Such is the environment we find ourselves in, but for many of my ideas I chose not to protect them by patents and let these be adopted by standards organizations instead. Personally, I don't think patents are a good fit for software, and I would rather see better use of copyright protection for software or a simpler much shorter patent, say three years for software. The open source software movement has been an amazing gift to humanity, but so has the deluge of products (and peaches) produced for the profit motive.