I get what they're getting at here, but isn't cycling still wildly more efficient than walking/running? Maybe they haven't changed because they are already reasonably optimal.
Fairings and reduced frontal area (recumbent/supine positioning) can help this considerably. The combination is commercially sold as velomobiles and they're not especially popular but they do work. As an example, dedicated amateur enthusiasts do 3 hour century rides in commercial velomobiles regularly.