Blockchain provides incentives, those incentives can be transformed into cash for the end user. Web2 basically focused on 2 aspects. Transforming the browser into a OS that can run on any computer, using advertising for the generation of money for stakeholders. In regards to advertisement the reason why this was use d was because it worked in the past. Printing press --> newspaper --> advertisements, Radio --> audio advertisements, Movies --> pre-movie advertisements, tv --> commercials. This mechanism has worked before and worked for web2.0. The problem now is that so many companies are involved in data collection on individuals that it has become quiet scary, this was not possible with previous mediums (not to the same degree). Game companies have tried to transition to micro-transactions, psudo-gambling, upgrades as a payment form. Web3 offers a different incentive model that if successful can replace these arguably more scary methods.