$1000/yr is steep for starting a project from scratch with it. You need to really be sure about needing it and about it paying for itself.
The Rails equivalent (https://jumpstartrails.com/) is $249/year and the Laravel equivalent (https://spark.laravel.com/) is $99/project.
Those seem geared in features and price at hobbyist wanting to monetize a side project. This looks like it would be just as helpful for hobbyists using Django, but it’s not priced right for them.
Maybe it’s more for people who are about to start a second revenue project.