It's also a relatively easy, cheap and common opsec strategy to mask your geographic location by constantly sharing news from a place you're not actually located at. Same as saying "good morning" every day to your "team" when actually it's night at your location.
TFA said they started by targeting South American organisations, it tallies that they could be Brazilian.
I read years ago that the US "SEAL Team 6" was named to throw off adversaries (primarily Russia at the time; maybe again now?) that the US actually HAD at least 6 SEAL teams.
This is reminding me of L in Death Note describing how he tracked Kira down to a particular Japanese neighborhood