Don't try to stifle innovation because users are finding ways to interact that are simple, or you think its not decentralized enough. There is great work being done beneath the surface applications you are complaining about - by respected researchers.
Cheers
What massive pace of what technology? It's a ledger (1600s technology) protected by a digital signature (30 year old technology). What exactly is the 'innovation' work being done by 'respected researchers'?
Monero [1]: Completely annonymous yet secure currency
Truebit [2]: Decentralized verifiable computation
Oasis [3]: Decentralized, fast and cheap transactions with annonymous smart contracts
Marlin [4]: Infraestructure to speed up any blockchain
[1] https://www.getmonero.org [2] https://truebit.io [3] https://oasisprotocol.org [4] https://www.marlin.org/