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"What's the buzz? Tell me what's ahappening!"

More people are interested in buzz than turned off by it.

> What's the buzz? Tell me what's ahappening!

Note the lack of "make sure you know what you're talking about before you tell me"

What you're describing is gossip.

And what you seem to be resistant to getting is that people viscerally love gossip.

Not sure how this observation affects the point that the name “doesn't bring to mind serious investigative journalism”.