CPAP is the gold standard in treatment, and we'll be supporting it in the next few months. But it doesn't work for everyone, so we're also offering validated alternatives as options for patients who aren't interested in CPAP or are noncompliant.
That makes sense. I might suggest to explicitly address this. I think you may be underestimating the potential for visitors to your site to see it as some kind of a promotion of fringe/alternative/unorthodox solutions. Snake oil. The lack of CPAP without any explicit discussion of why you don't offer it immediately raised flags in my mind that this is perhaps a bit of a scam.
We appreciate this feedback. We'll update the language and indicate that CPAP is coming soon.
Does this mean you don’t want to buy a foam trapezoid with a strap for nearly $200?