I don’t think I need NoSQL. It’s just that I hate having to map my structured data into tables and rows and joins and schemas and primary keys. A document|object|key-value store just usually maps better to the data I’m trying to model than a trumped up spreadsheet that requires me to speak a foreign language to it. Other’s mileage may vary of course. Just been my experience in the domains I’ve worked in.

(Ironically, I agree very much with your general sentiment, just not the example of illustration you chose)