I read the article and thought back to the demo [1] Tesla did years ago of automated battery swap. Tesla did it as a stunt; they publicly stated that they didn't plan to market that.
As a Tesla owner, I don't want battery swap as long as I am paying for the battery as part of the price of the car. I'd be worried that my brand new max-range battery would be swapped with old worn-out batteries, and I would feel like I lost value.
However, on road trips, I would much prefer a 5-10 minute battery swap over supercharging (which they no longer give me for free). The electric car experience would essentially be the same as the IC experience.
If Tesla (or someone) sold me a car without a battery, and I had to buy a battery "subscription", I might go for that. I'd get a huge discount off the base price of the car, and now I wouldn't be concerned about swapping since it's not my battery. I'd do my normal day-to-day as usual, and on road trips or unexpected usage, I could swap out in minutes. I could get on board with that.
[1] https://www.youtube.com/watch?v=H5V0vL3nnHY ed: added video link