Future of Storytelling: a Conversation with Transmedia Creator Andrea Phillips

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12 pointskrgaskins2 comments

It seems that transmedia is the one form of media more opaque than social media.

Personally, my life is enjoyable enough that I don't need to immerse myself in pretend worlds predicated on consumption. I'd rather create my own story than consume someone elses.

Perhaps one day I can find a transmedia consultant to study how others consume my brand.

I think that participatory culture (and finding a balance between media creators and the people who "consume"/participate in media experiences) is actually a very big part of transmedia. If interested, check out the writings of Henry Jenkins: - http://www.amazon.com/Convergence-Culture-Where-Media-Collid... - http://www.amazon.com/Confronting-Challenges-Participatory-C...

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