One thing working in our favor is that relatively few manufacturers make a lot of furniture that is sold. There are few suppliers and many channels, which means that often items are truly interchangeable.
It is also the case that the stores with the cheapest prices tend to be recognizable big box brands (Home Depot, Lowes, etc.) not necessarily no-name stores.
Some suppliers control their channels better, especially in the high end of the market. And there are D2C furniture brands that don’t sell through channels at all. We do hope to offer these stores a way to sell through our marketplace via an easy API.
It certainly is the case that buying furniture is more emotional in a way buying a TV is not. We do want to honor this in how our site is organized.