Microservices is another.
TDD gets pushed especially hard (I think) because when it works well it works REALLY well and because it can be quite literally addictive - the red/green being like sounds on a slot machine that generate a hit of dopamine.
Thats a recipe for some passionate promotion.
In fairness to the original author, his heterodox form of TDD does widen its applicability beyond its traditional scope of complex, stateless algorithmic code with simple APIs to the more common integration code that involves databases, etc. that predominates in most commercial code bases.