Acknowledging this is the first step. The second is figuring out what would make them care or how to remove them so someone who does care can take over. That's a much harder thing to do.

Realistically Microsoft is in a similar position to the likes of Google and Facebook. They have such an entrenched monopoly, bought through years of ignored warnings and developing monoculture, that they can continue to be successful in a financial sense in spite of their actions rather than because of them.

Until there is a credible challenger for the desktop OS market, a market that is itself evolving as other types of device now appeal to users who might have primarily used a desktop/laptop a few years ago, it is difficult to see how that changes. And the market is probably shrinking for desktop users who aren't in large organisations running "enterprise" software, with casual home users often preferring mobile devices and games consoles to a full PC now (though perhaps less so in light of recent world events and wanting to do more from home). So where is the serious competitor going to come from? I can think of a few at least slightly plausible scenarios but whether most of them would lead to anything less user-hostile than modern Windows is a different question.