Ultimately if it becomes popular enough, Proton could execute the embrace, extend, extinguish strategy on Windows itself. We'll know it succeeded if one day Microsoft gives up NT kernel development in favor of shipping Linux/Proton, just the way they ultimately gave up on Trident and started shipping Blink/Chromium. Today Windows is a relatively small and shrinking percentage of Microsoft's revenue so maybe it's not out of the question in a decade or two.