> What if they turned that into a service where people submit who they need a gift for + their budget and the store sends a gift to the person?

I've built sonething like this ~3 times as a consultant and I've never seen it get meaningful usage. Somehow it still sounds like a genius idea. Maybe if they have a following that is personally loyal to them it will work well?

I hate to be discouraging but I might see if the idea gets traction with your customers by mentioning it on Facebook Live and running it through the chat before building out anything complicated.