Thanks! Yes! We realized that early teams don't even have a data stack — they just rely on dashboards built into the tools they already use. The problem is, there's a dashboard on every tool, which means these teams have to hop between multiple tabs/dashboards to get a complete picture. We've built a way to view these metrics in a single place.

Segment doesn't have a built in visualizing layer, and relies on destinations to handle that (like Mixpanel, etc)— but even there, non-technical operators are lost because they have no mental model of how to transform a stream of events into something like, say, "Activation rate" or "Retention curve". We connect to Segment and have pre-written the SQL required to generate these commonly used metrics.