"get the 10 latest comments on this market, plus the associated avatars" couldn’t be better suited to a relational DB. That’s a textbook use case that Postgres would be amazingly well suited to.
Also: remember with Firestone that you’re paying for redundancy and availability that’s entirely Google managed. Most DB offerings you work with on your own are significantly more hands on as far as recovery / backups / replication go.
Engineering time is usually more expensive than server costs when you’re a startup, so think about how much time it’d take to do it yourself before you decide to optimize your server costs over R&D costs.