Here in Ireland, our reputation with raw material is important, because what we make is traded as best-of-breed, which in agriculture means any meat is grass-fed and free-range, and any fish we catch is mostly from managed wild stock (important for salmon), or explicitly labelled as farmed.
The big initial scandal around that was around live cattle exports to the Middle East. This was largely down to animal cruelty, because live exports happened because nobody wanted to export halal meat from Ireland. Amongst other things, this eventually lead to the establishment of halal slaughterhouses in Ireland, which, while it didn't entirely eliminate the animal cruelty argument, at least minimised it.
It doesn't hurt that everything in the EU is traceable.
Mind you, then there's the whole horsemeat scandal in the EU. Me, I've no problem with horsemeat, but I'd just prefer it to be labelled as such. It's not all that terribly different from beef.