Apple Made $6.5B USD by No Longer Providing Accessories with New iPhones
hypebeast.com
hypebeast.com
As is typical for the outlet, the sources for the figures include stirring attributions like, “critics argue” and “experts believe”
I'd be surprised if even half bought a new charger, most people who needed one probably just got a cheap one from Amazon.
Edit: Yes, there's decent, branded, 3rd party chargers too. Just commenting on the really cheap ones.
Anecdote of one: wife bought an iPhone 13 mini yesterday at an Apple store and turned down all the hard sells on accessories and AppleCare.
Have you checked those chargers against the UL certification database to confirm that the people who check the "won't catch on fire" part of the "works great" is actually true?
All of Apple's do.
Having a UL mark is not an indication that a product is 100% safe to use, but it at least shows that the manufacturer cares enough about making a safe product to do the paperwork and have a 3rd party like UL review their design and manufacturing to ensure the product is as safe as can be.
We must be using them very differently then.
I still have charger cables for my original iPod (2007) which I use regularly that are not broken or frayed.
Also from older phones - which is one of the reasons I was happy that they stopped shipping all the chargers and headphones as I still already had them from previous purchases.
Cableitis is unfortunately a wasteful by-product of our current electronics culture.
Clearly this is misguided, but I think if I tried to explain how to shop for a good and reliable USB charger to my mom, dad, brother, or sister that they'd each roll their eyes at me.
Of note, the last time I bought a new multi-port USB charger (a few years ago now), it was very difficult to find one which was reasonably priced and which carried the UL (or equivalent) mark in the USA. Another previous multi-port charger I had bought made by Anker had claimed "getting UL approval" in the product description and showed the mark in the pictures on Amazon, but once delivered the physical charger did not have any safety marks present on it. The Anker charger failed after a year and Anker sent me a replacement under warranty, the replacement also did not carry any safety mark.
I'd wager that's one reason some people buy the expensive phone and the cheap charger. The other is simply that most people can't tell the difference between chargers - they both charge, right?
I also have a non-Apple MagSafe charger in the car. The only thing I hardly ever use is the included usbC-lightning cable ironically. They could have earned some more money on me.
https://en.wikipedia.org/wiki/Wikipedia:Reliable_sources/Per...
Looking for information on Wikipedia is like asking a bunch of strangers at a bus stop and then going with the loudest voices with the most free time.
Perhaps, but Wikipedia's unreliability means that it is not in a position to meaningfully comment on reliability of other sites.
Why do you feel like that prevents their moderation teams from being arbiters of source quality? That page’s findings are not public-editable, for the record.
The same reason I don't feel like Fox News or Breitbart provides a reliable view of the news, political bias.
A lot has been written about wikipedia's political bias. I don't care to rehash the entire debate, but let's start with the fact that one of the original creators believes it has a problem with bias: https://larrysanger.org/2020/05/wikipedia-is-badly-biased/
Is that the end-all be-all? Probably not, but it's reasonably concerning.
Now someone will say Nature is unreliable and we need to wait for findings to replicated in more applicable domain-specific journals…
It's quite literally saved me in school too. Once I had to present my work in class and my classmates wrote a few things in the slides they didn't fully understand. Of course my PhD professor zeroed in on that. She was asking them question after question and nobody was answering. She asked me and I answered correctly because I had spent days reading about bacterial gene transfer on wikipedia out of curiosity.
I actually hated that subject until I discovered how awesome it is thanks to wikipedia. She would make us memorize seemingly endless factoids about all kinds of micro-organisms. I hated every second of it and nearly failed that class. Then I started reading about this stuff on wikipedia and everything changed.
Science classes are really bad about motivating this. I don't think I would have made it through the intro-class grind if I hadn't worked in a lab first. Language classes offer an interesting parallel, in that you can either have the old school "learn these 250 flashcards" or more enjoyable short stories that build up to something.
I started with the general bacteria article on wikipedia. I was having trouble absorbing this knowledge and didn't know what to do, so I just randomly searched it on wikipedia and started reading. I didn't even expect anything but I got hooked on it. I especially remember reading about bacterial flagella and the little molecular engines that power them. Then I learned about how it could have somehow evolved into the type 3 secretion system, an almost literal needle some bacteria have that they can use to inject toxins into cells. Totally awesome, and it's just one of many bacterial virulence factors I had been mindlessly memorizing. I just kept following links and reading everything, the microbiology articles are so detailed. My attitude to this class completely changed, I was filled with curiosity once again. I was happy to go to the lab and experiment with our cultures.
Due to wikipedia I learned even more than what I needed for my class. I started discovering all sorts of cool stuff I had no idea even existed in nature. My favorite example is the article about cnidocytes, explosive cells that deliver stings. They have an organelle that stores large amounts of calcium ions. When triggered, the ions are released and the massive osmotic gradient causes a rapid influx of water into the cell, increasing volume and applying absurd amounts of acceleration to the stinger which is ejected outside and into the target on a nano- to microsecond time scale.
Then which one would you trust?
AFAIK, wikipedia doesn't reference itself as a reliable source for obvious reasons.
I dare you to scroll to the bottom without clicking on something!
This is kind of like two pathological liars arguing over who's the bigger liar. Wikipedia is not all that reliable itself. It has a well-known political bias and junk gets through all the time. See the recent debacle over the Scots language page.
That said, is the Daily Mail article factually wrong? How many purchasers of iphones end up buying a new charger and power cable?
Hating on apple is fine, but right now a lot of the tech world is looking like uncles that believe facebook posts over fauci.
Apple invented the modern slab-of-glass smartphone industry, and always shipped a high-quality charger and headphones with the iPhone, something which started with its ancestor the iPod.
As a result, everyone else had to sell... some kind of earbuds and charger. These didn't have to be good, but they did have to be in the box.
Apple had the margin to make these quality: you can get better earphones but not better chargers. Their competitors had to put the same type of object in the box, cutting into already slim margins and often shipping something which sounds bad, and that makes the iPhone look better.
But as the market leader, they had the ability to say "The best phone in the world (reality distortion field!) no longer comes with earbuds or a charger. We figure you have enough chargers, and probably like the headset you have, and if you want new ones, we sell them".
So everyone else can just drop the shipping of mandatory e-waste, just to keep up with the iPhone. It was a bad Nash equilibrium, and only the market leader was in a position to break it.
Feel free to discuss the missing headphone jack and the multibillion dollar AirPods platform in the replies!
I'm still upset about the 3.5mm headphone jack to be honest.
I'm still upset† about the 30-pin connector. I can no longer stick my iPhone into the slot on the top of my clock radio just so trillion-dollar Apple can lock me into its 30% walled accessories garden that prevents me from doing what I want with my own hardware that I paid for and have no other options. (Did I miss any HN clichés?)
(I'm actually slightly upset† about the iPhone not coming with a cleaning cloth anymore. I've been using my original one for 15 years, and it's starting to get worn out.)
† For varying definitions of "upset."
3.5mm jack is as standard as it gets. Plug your phone into any audio equipment, like a guitar amp with a 3.5mm -> 1/4” adapter.
Bluetooth = tons of exotic e-waste, thank you very much.
The arguably bigger annoyance and source of e-waste is that iPhones still use a proprietary charging port instead of USB-C.
Am I complaining loudly? No. Do I want to ditch my wired things and get deeper into bluetooth insecurity, battery life issues and e-waste of bluetooth devices? Definitely no.
Since I drive a stick better than my CVT shifts, and I can get much better gas mileage, I also prefer that older technology.
Not going to look for ways to mock on people here, seems to be a thing today!
They did, huh? All by themselves?
>"The name was introduced by Microsoft in 2000 as a rebranding of the Palm-size PC category. Some of these devices also had integrated phone and data capabilities, which were called Pocket PC Phone Edition or simply "Smartphone"." https://en.m.wikipedia.org/wiki/Pocket_PC
>"The first-generation iPhone was announced by then-Apple CEO Steve Jobs on January 9, 2007. " https://en.m.wikipedia.org/wiki/IPhone
That's just drawing an arbitrary line in the sand not based on technological innovation so you can day "apple wuz first"
These devices are defined by the amount of screen and the touch interaction combined with mobile connectivity, not by plastic vs glass body
Also, the iPhone 1 had an aluminum back, not glass so your point doesn't even make sense:
>"The iPhone's back cover is made out of brushed aluminum, a soft metal"
> Apple invented the modern slab-of-glass smartphone industry
Not sure what you're going on about.
But I think this helps my point, in that the iPhone was only a marginal improvement on already existing tech instead of the "first" to do whatever
Because the US sucked for mobile phones until Apple beat the providers into submission. The rest of the world used Nokia or Sony Ericsson smartphones that had multitasking, apps, web browsers and any other definition of a smartphone.
That's not counting Palm, Windows Mobile and others.
Palm had it's stylus and simplified hand writing recognition, which was also a very different approach.
If you're alluding to the LG Prada, it didn't have multitouch — no pinch zooming, no flick scrolling, etc.
It could handle two fingers, as long as one of them stayed in place and only the other one moved. That’s how it implemented something kinda like pinch zooming and scrolling. Android in fact copied the same method for its early touchscreen devices and supported it until relatively recently.
The comment said "invented the modern slab-of-glass smartphone industry".
That's it, that's true, there was no "slab-of-glass" smartphone industry. The comment did not say "invented the smartphone industry" — all comments after it are just unrelated.
Yes there was there were smartphones 10 years prior. No they were not slabs of glass.
The US didn't get the penetration the rest of the world had by Nokia and others so you folks had a raw deal and shitty carrier-neutered phones until Apple came along.
(also I think you once helped me recover my reddit account over IRC like 10 years ago so thanks if that was you)
Gradual because we had the Palm Pilot 10 years before https://en.wikipedia.org/wiki/PalmPilot
Quick because I think the iPhone had the first capacitive touchscreen in that class of devices. Being able to touch with a finger tip instead of with a stylus or a finger nail is a big improvement for the UX. BTW it made it to the iPod only in 2010.
The phone was subpar in Europe (2G and we have had 3G since 2003) but it sold really well because of the innovative interface and the look of it.
Also there's often the case where you buy stuff like led flashlights which don't come with a charger they do have an USB charging cable in the box.
Phones with proprietary connectors always shipped with chargers. Probably most micro USB phones as well. Apple was not special in this regard.
Likewise with earbuds, many phones, smart and dumb, also shipped with earbuds or a headset. Apple was leveraging the iPod name to sell the iPhone so omitting earbuds would have been conspicuous.
Yeah, the cord that's not compatible with their previous gen chargers, which they claimed everyone had enough of at home, and had dropped to "save the environment". Dick move.
The worst part is I've only been able to get Apple's 3.5mm to lightning cable to let you listen to a phone call. It's never worked when I bought a 3rd party cable.
Get the UGREEN Lightning to 3.5mm cable. I've been using them daily for years now with my Sennheiser Game One headset and the only problem I have encountered is a bit of curling from the braiding.
I do NOT miss headphone cables.
Rechargeable portable electronics always came with chargers, long before iPod or iPhone came around
I'm not mistreating them. My ancient Thinkpad chargers are doing fine and they see lots of use. They're thick and ugly, with the cables themselves almost as big as the old barrel jack connectors, but they still feel safe and reliable.
Heck, my old Nintendo DS chargers are still fine too.
Glad they finally did the right thing and separate the chargers, which are excellent, from the cables, which are.. white. They're also spec-compliant, which matters more and more with Thunderbolt and the like, but I find that any other reputable cable is also spec-compliant, and is going to last me about three times as long.
I do mistreat them, to be clear, but at that price I should get away with it.
Are you implying that before the iPhone nobody sold chargers or earbuds with the phone? If so, you are massively wrong. Source: tech journalist, pre-iPhone, reviewed hundreds of phones.
Are Apple chargers really better than those shipped with Android devices?
- Don't remove free accessories the same year you switch connector on one end (USB A to C), necessitating an additional purchase.
- Don't proclaim the environmental benefits if it is clear that Apple (not also the consumer) is the only one gaining the convenient financial benefits.
- Do some promo for the first generation without accessories, for example "only pay for shipping" on a charging brick (one per device).
With the promo Apple would have saved less money, but only the first generation without accessories, and it would have been a huge PR "buffer" that would have made them look like the good-guy.
But instead they green-washed the whole thing, which nobody really believed, and came off looking cheap. Which for a company that promotes itself as kind of quasi-premium product isn't what you're going for.
None of your points make any sense, actually. It's not true that nobody other than Apple gained financial benefits, not that anyone should expect otherwise when a company sells a product, really.
iPhones still ship with the cable. The cable is Lighting to USB-C. The previous generation of iPhone shipped with Lightning to USB-A (and including a USB-A power brick).
Therefore, to use the cable that Apple provides with the phone, an additional purchase is required, even if you have a legacy power brick.
The first year Apple switched from USB-A to USB-C was also the same year they stopped including a compatible power brick.
I have managed to never buy a USB-C brick. I use the cable that came in the box in my car or mophie battery pack or laptop, and it works fine in both places with no additional purchase.
My “main” charger is wireless (actually a Samsung one), so I don’t even have a “legacy” charger in the mix.
But my point was limited to dismantling the repeated claim in this thread that moving to USB-C chargers somehow "required" a new purchase, or somehow meant that all the old chargers and cables don't work. Neither of those things is true and I'm tired of reading those distortions.
Obviously quick charging could not work at full speed with the old 5W chargers, and you can't magically make USB-A support more power, so the move to USB-C was necessitated by the ability to charge more quickly. But full backwards compatibility has been maintained, as much as is possible. That's all I'm saying.
I've owned android devices up to galaxy s10. All recently used USB A to C.
Switched to iphone. Only shipped with Lightning to USB C cable, no brick.
All my bricks, like I imagine most people, are USB A female.
I had no way to charge my brand newdevice and had to go out to buy a USB C female charging brick. Like most people.
Why didn't you buy a wire instead?
Most iPhone consumers either had a USB-C charger before, or a USB-A charger with Lightning cable from a previous iPhone, or they have a recent Mac with USB-C ports, or they have a recent PC with USB-C ports, or they have an iPad and a USB-C charger from that.
Probably it's a tiny minority who are in your situation.
Would you have rather paid extra for the phone and not gotten to choose your preferred charging method? This way you can go out and get a MagSafe charger, which is better anyway.
Anecdotally speaking I found this to be an incredibly smart tradeoff for Apple to make, but I'm just speaking from product-manager spidey senses. I love cutting.
The iPhone 11 Pro already came with USB-C, so that already did not happen.
> came off looking cheap
I don’t think anyone really cared. Who bought Apple will continue buying Apple, this move has zero downsides for Apple. We need to leave the tech bubble to see it.
For reference, I don't buy a new phone that often. Everyone else I knew had a smartphone by the time I got one... all my friends and family. And yet... these days, I am drowning in iPhone chargers. There are chargers all over the house. Chargers in every room. Chargers packed in case I travel. I have a box of lightning cables.
And then there's a small box of Apple earphones, barely used.
Either way, it’s spin. As with many luxury products, their product prices correlate only loosely with costs. Certainly, the last two digits are psychological.
(1) since products change and currency exchange rates fluctuate, I think that’s almost impossible to prove, but also to disprove.
Right, and the way to achieve that is to sell the charger separately. Just with 3 phones each x 2 people over 11 years (replacing phones every 4 years-ish) and that's already 6 chargers. Throw in a single iPad and a work phone and I'm up to 8. Add in one third-party charger with two ports and a power strip with a built-in charger, and now we're up to 10.
I don't know how often "often" is but I don't feel like getting a new phone after 4 years is much of a hurry.
one charger in my home office, two in the bedroom, one in the living room, one per office building - that's 6 of them already accounted for, no spares.
I like the idea of unbundling them, but in the end I keep buying additional ones anyway...
> The removal of these accessories also means smaller packaging for the iPhones, thus contributing to the growing profit for the company.
And I wish the article expanded on this. Shipping maybe 2x the amount of iPhones via the same cargo plane is cheaper and contributes way more to reducing environmental impact than not needing to create the 5W charger.
How much space of that cargo plane/ship is taken by chargers in separate(!) packaging, because people had to order both separately? Even if people do not buy Apple-made chargers, they'll buy a 3rd party company charger. What's the impact of transporting those?
All the people around me only have one crappy old cables whose housing start to separate from the usb connector from years of use. I tend to be the exception in the sense that I am the clumsy one of the group who keeps dropping, losing or breaking his phones and have bought other devices that requires usb-c cables.
Is there an impartial source for this claim or are you parroting Apple's marketing and PR?
Here's one source on why you and Apple (and Samsung) are wrong about this[1]. Spoiler alert, it's all for the money and doesn't save the environment. Pure hypocrisy from all of them. If they really cared bout the environment they had so many other things they could improve.
If you have 10,000 iPhones on a cargo ship that previously could only have 5,000, you've cut out a whole shipment. Whether or not this is realistically how it works is not too important (since whenever I buy it, I get tracking all the way from China and it shows China->Alaska->US, so it's likely on a plane) but let's assume this is a shipment 5 months in and they've downgraded to cargo ships.
Now imagine that, out of those iPhones, half of the people buying them don't have a USB-C brick and don't have any existing USB-A bricks+USB-A charging cables lying around, aka any new customer coming from a USB-A Android.
Indeed this might mean a lot more packaging like your video says, but these are people that already know for a fact that they need the new USB-C charging brick to charge their phone. For the other half of people that already have a wall charger, this new 5W charger that would have came in the box would have been thrown in a drawer somewhere, maybe never getting used since they already have chargers for where they need them, which is arguably more of a waste of rare earth metals than the packaging that the new charger comes in.
Before the charger removal iPhone flight was already reaching max takeoff weight. So you dont gain 2x the iPhone just because you have more space. The charger is less than 30g, so Apple gained may be 10 -15% savings in flight cost and carbon reduction.
They actually saved a lot more in the BOM cost. Comparatively speaking it is getting very hard to squeeze another $1-$2 on the iPhone already. From Apple's stand point, they would much rather these $2 to be used elsewhere, such as better speaker, or bigger battery etc.
>Before the charger removal iPhone flight was already reaching max takeoff weight.
I'm curious as to where this $35 USD figure came from. I'd be very surprised if headphones/chargers only had a ~8% margin.
I'd (perhaps naively) guess that at Apple's scale, we'd be talking low single digits for wired headphones/chargers.
> Samsung sells a very similar cube charger for about $6-$10, which I also disassembled (and will write up details later). The Apple charger is higher quality and I estimate has about a dollar's worth of additional components inside. But it sells for $20 more.
[0]: https://www.righto.com/2012/05/apple-iphone-charger-teardown...
-- Dwight Shrute
The rapid turnover of new products is widespread throughout our consumer based societies, not an Apple issue alone, and arguably their decision to not include accessories like a power brick reduces electrical waste as most people have one already. The extra packaging from these accessories is typically cardboard and trivial in comparison to producing unneeded small electronics.
Furthermore reducing waste inherently saves money. Talk about no good deed going unpunished
If you buy a laptop and the manufacturer says they aren't providing the power brick, would you be okay with it? What about a juicer or blender without power chord? If I sold you a bike without seat (and sell it separately), is that a "good deed" in your opinion?
A case can be extra. Engravings on a phone can be extra. Stickers can be extra. These aren't necessary to use a phone, a power brick isn't the same as these.
You know what they can do to help the environment? Have more ports in their computers, so users don't have to buy more dongles. Make their products easily repairable, so users can keep them longer. Oh no, that would hurt their profits. So "courage" it is, for removing headphone jacks...
And yes I’d buy a laptop without a power cord if I happened to already have the same one - at worst I’d buy the one I need.
What does this mean exactly? It seems absurd to think that everything that apple does is in any way carbon neutral or neutral whatsoever with respect to the environment. As far as I can tell, Apple has much higher standards than most, but this seems dishonest.
If you consider all of the Apple hardware that gets thrown out because Apple doesn’t allow them to be repaired, a “carbon neutral supply chain” just seems like a sinister distraction.
Nothing changes here at the production plant, but on the other side of the earth, somebody is building a wind turbine. That's how you get "carbon neutral" these days.
https://www.apple.com/environment/pdf/Apple_Environmental_Pr...
Could Apple do better about opening up the devices (especially after support ends)? Sure. But they're doing a hell of a lot better than Android manufacturers where "two years of updates" is a marketing bullet point. A $1000 Samsung S20 (released March 2020) will only get Android 10, 11, and 12.[1]
[0]: https://support.apple.com/guide/iphone/supported-models-iphe... and https://3nions.com/list-of-ios-15-supported-devices/
[1]: https://9to5google.com/2020/03/03/samsung-galaxy-s20-android...
There are other manufacturers out there destroying the planet, but Apple is without a doubt one of the worst, and not just because of their massive scale. They seem to be on a mission to create as much e-waste as possible, making their devices difficult to repair and using their lawyers to make it even harder.
Hmm… I mean, if they stopped making stuff themselves they’d be outsourcing more, but assuming you mean they don’t cause anything to be built even in their name, sure.
> Painting them as anything other than an eco-villain is simply dishonest.
Regular reports about how much they’re reducing emissions in their entire supply chain, that they themselves are already carbon neutral in the US, and are on a path to get the supply chain and product life cycle carbon neutral by 2030?
Sure, they’re not perfect, but a villain? Nope.
> They seem to be on a mission to create as much e-waste as possible
Funny way of doing that, by removing redundant stuff from their sales.
I’d certainly like it if their stuff was easier to repair — my first-gen Apple Watch only died last year and could’ve been saved if the screen hadn’t cracked when the battery expanded, and my MacBook Air from mid-2013 is still working but could use a new keyboard and battery and one new USB port and the power cable is a disaster — but 8 years is a fantastic duration compared to any tech I’ve ever used, possibly excluding the things my family bought before I was aware: a Commodore 64, a Video 2000 cassette recorder, a landline telephone, and a cathode ray TV (but even then some of the buttons fell off).
Can’t wait for the EU to mandate customer replaceable batteries. Apple can put their designers to good use for a few generations.
What Apple should do was give the option to the consumer. If you choose to not include a charger then you receive a small credit.
I find the wording in this sentence confusing. Is this saying Apple's cost to produce one pair of headphones and one charger is $35?
That seems on the high side. I would assume Apple's markup on an item they sell for $19 to be much higher.
Its a good business and extracts a lot of profit out of convenience.
Also, if you bought that "environmental" BS they were spewing when they said they'd no longer include charging bricks, you were played, sorry to say.