Agreed with a minor correction.
It's not "Someone else made it rich with NFTs and crypto, and now I’m gonna make it rich with NFTs and crypto."
But "Someone else made it rich with NFTs and crypto, and maybe I'll do it to."
I don't think there's a feeling of certainty that they'll get a big payoff, but the possibility is enough.
They say people play the lottery not to win it, but to entertain the idea of winning. It gives you an escape. Cryptocurrency/NFT, for many people, is just a lottery which doesn't expire at the end of the week.