libaom https://aomedia.googlesource.com/aom, the reference implementation.
https://gitlab.com/AOMediaCodec/SVT-AV1 - from the Alliance for Open Media, which Intel is deeply involved with and is spending a lot of time optimising.
https://github.com/xiph/rav1e - written in rust, also subject to a lot of optimising. It's not complete coverage of all features, intended to be used for places where libaom is too slow.
Netflix will serve both av1, h265 and h264, so my TV doesn't have to implement av1 support.
AV1 is a big compromise between a bunch of vendors. It is definitely the future, the powers that be have already decreed this, but these things move slowly.
For things that evolve fast, as deep learning, an programmable chip is the right choice.
[1] https://mattgadient.com/x264-vs-x265-vs-vp8-vs-vp9-examples/ (this is x265 medium, but it has a nice gui)
[2] I ran a test 1080P encodes using x264 and x265 slow both CRF 20 via handbrake on my m1 MacBook Air and got ~20FPS, and ~4.4FPS for x264 and x265 slow respectively. On my i7-1165G7 NUC I ran the same test but directly invoked FFmpeg and got ~16FPS and ~4FPS for x264 and x265 slow respectively.
[3] This is just a short debate on reddit as an example https://www.reddit.com/r/DataHoarder/comments/lx41cx/x264_vs...