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Comment by newmediaclay | Hacker News Reader

I'm a huge fan of 37 signals' products and company philosophy. I bet this presentation is going to be the total opposite of most people speaking at the conference - I mean who else is going to get up there and talk about "Planning is vastly overrated" and "Underdoing."

Most presenters are going to focus on all of the amazing features their products offer...however, 37 signals is still more successful than 95% of those other companies.

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I think that the company succeeds for the same reason why their philosophy does: they are completely honest about what they do. When they say you're getting a project management system, that's exactly what you get. When they're asked about how they work, they answer it honestly. It's refreshing because they do exactly what they want to do and it works for them.

There are some things I don't like about them - namely, the splash page you get for their products - but there's no denying that they've made a set of utterly amazing products and that their blog is possibly the most interesting one I'm subscribed to right now.

Was a highly dynamic and fast moving presentation. Was impressed with Jason's delivery. Definitely a rock star of Web 2.0 as the house was packed. He makes the ideas sound even better than they read on SvN and Getting Real.

Which really makes me want to see the video. Anyone know if it's up anywhere?

Underdoing - if you forget about all those details that people tell you that you must have, and instead make a really useful product, people will find ways around those details, and buy it.

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