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> alternatives: "Scrollings", "Scrollables" etc...

That does not make much sense, it's not a game about scrolling it's a game about scrolls. As in rolls of parchments with words on them.

> rolls of parchments with words on them

I truly believe that Mojang could change the name to this and it would still be a smash hit.

I think the point is that scrolls is a generic term describing an artefact commonly found in adventure games and so should not be seen as bearing the distinctiveness needed of a trademark to indicate the origin of goods/services in the field of computer games.

I don't know the game, but "papyrus" sounds like a nice alternative to me.

http://penny-arcade.com/comic/2011/08/19