In my humble opinion that seems to be a very rude and aggressive way to do virtue signalling. I would feel extremely offended by having a website tell me to go back later just because I was supposed to be sleeping. I look forward to never ever have to do business with you.
Who are YOU to tell me I have to be in bed between 10pm and 6am? What do you know about me and my life? Do you even know in which time zone I'm operating?
There are a lot of things I can only do after 10pm due to work + kids.