Say you've lived in one place your whole life. You have a neighbour, and they've lived their whole life there as well. One day your neighbour comes to you and asks for a hundred bucks because they've fallen on hard times. Now compare this to a stranger on the street asking you for a hundred because they say they've fallen on hard times.
People go up and above for Ukraine because they're that neighbour. Many have friends, family and/or relatives there. Many have travelled there. This is not about race, or religion, or any kind of hate. We're helping our neighbour.