Is this really nefarious? Seems more like normal churn reduction techniques…
Yes, actually. According to current FTC rules, canceling a subscription has to be as easy or easier than signing up for it. Lina Khan is great, and a shining example of why votes matter and both parties aren't the same.
As far as I know, the requirement is only that cancellation uses the same method as signing up. No requiring phone calls for subscriptions that started with a online form.
Still easier than cancelling with your cable provider.