If you ask "Would you like the sun to set later in the evening?" most people will say yes. Who doesn't like more sunlight?
If you ask "Would you rather go to bed early and wake up early, or go to bed later and wake up later?" most people will choose to stay up late and sleep in the next day. There might be some disagreement from early risers, but consider when most people choose to sleep during the weekend.
Everyone thinks of Daylights Savings Time as "yay, more sunlight," without realizing it also requires them to wake up earlier, relative to their circadian rhythms.