> And gosh, the names are horrifically cringey. "Sappho Dating", "Matzoball Dating", "Subtle Curry Dating"?
"Sappho"/"sapphic" are fairly common self-descriptors among teens/twentysomethings on a few subcultural niches like Tumblr. Ironically your own comment is an example of the tendency you decry; you're clearly not familiar with the markets at play here.