> The platforms make profit from sponsors that they don't share with creators after paying overhead... This is a problem, especially when employees and investors get overpaid (relatively to creators) for their contributions to a platform's success.
> It's pretty crazy that musicians that publish music to Spotify are asked to pay for subscriptions to the service and promotion on the platform. It's like spending $20 to earn $4.
YouTube keeps 45% of the advertising revenue according to [1]. So creators keep a narrow majority of the revenue, which doesn't feel wholly unfair since YouTube is paying all the costs. Doing the math on a billion hours of viewed video per day at an average 11.7 minute video and $28B in revenue gives me an average revenue per view of $0.015 for YouTube.
I also think you're over-valuing creators a little bit. YouTube needs creators, but the creators are largely replaceable. Creators need somewhere to host their videos, and there's pretty much only YouTube. I don't think I've ever seen a creator successfully get off YouTube without switching to another format entirely. Meanwhile I've seen lots of creators rise, fall, and get replaced by someone else.
Spotify is basically the same way. Musicians don't like it, but people don't buy music anymore, so you either put up with the streaming services or you go do something else for a living. Spotify will likely be fine if you leave, but you won't be fine if Spotify cuts you off.
1. https://www.businessinsider.com/how-much-money-youtube-creat...