https://rbranson.medium.com/rds-pricing-has-more-than-double... is a good example of using the generation abstraction to improve margins. Obviously, this source is not a price increase. It’s just increase in premium over EC2.

https://redmonk.com/rstephens/2021/12/17/iaas-pricing-2021/ Is also great and shows a flatness in price

"We are reaching out to inform you that we will be retiring EC2-Classic on August 15, 2022. This message contains important information about the retirement and steps to take before the retirement date

How does this impact you? Your AWS account currently has EC2-Classic enabled for EU-WEST-1 Region"..

To be fair, "EC2-Classic is a flat network that we launched with EC2 in the summer of 2006", so I'm not complaining, but thought it was an interesting counterpoint.

That's a very important distinction: increasing prices for users who can't go away [as an example of something Amazon doesn't do]

That's an important note for Glacier, where a significant price increase could lead to a situation of "You can pay punitive rates for retrieval of all the data to migrate it or you can pay us a higher price every month going forward."

As anecdata I was an early user of a product called SimpleDB. Long after the product disappeared from their website my application still worked. I didn't like the early version of Dynamo enough to switch. I don't remember what happened, this was 12+ years ago now since I wrote it

> That's like saying Apple raises the prices of the iPhone through new generation of iPhone models, which is not true at all. If the same service gets a higher price, then it's a praise raise. If a new service gets a higher price, it's just a new service.

I don't think the distinction is that clear: you could just rebrand an existing service and raise the price. "Try our new v2 APIs, guaranteed compatibility with our v1 API and only 10% more expensive!"

I think the reality is somewhere in between, where companies will use new product launches to add stuff for customers and raise prices to protect their margin.

Apple margins are pretty consistent.

Assuming the assumption that intergenerational go up is true, in general compute only gets cheaper over time, so escalating prices implies increasing margin.

> That's like saying Apple raises the prices of the iPhone through new generation of iPhone models, which is not true at all.

I don't know if I'm reading your comment right, but the average selling price of iPhones has been climbing steadily from the start.