This feels like a response to destroyallsoftware.com. Which is AWESOME. I'm glad the "pro" market for screencasts is getting more attention.
I may have paid if I knew it upfront, but this kind of approach is so annoying, that I would prefer not to pay just because of that.
I also think it's the response (i.e., railscasts.com/pro) that is being called awesome in the root comment, even though the wording is somewhat ambiguous.