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Yes, this document is FUD. Frankly, I'm surprised they released this... The tone is: desperation.

That said, the NOSQL movement is so full of hype... It really annoys me that whenever anything new comes around, a large amount of people want to use it for EVERYTHING! NoSQL is inconvenient for a lot of what it is getting used for today... In 5 years, we'll be past that and we'll see it used more appropriately.

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I think that's a bit of a misread. Sometimes ravenous adoption comes from something that legitimately makes 90% of cases easier. Once I tried MongoDB, it effortlessly became my default for projects large and small going forward - SQL would be a lot of extra work. NoSQL scaling well explains companies adopting it, but it doesn't explain the masses of individual developers and tiny startups jumping to it. That's explained by it being really, really pleasant.

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