I'm curious. What were the ratios of:
- people who ignored the text
- people who were annoyed
- people who changed who they were voting for after receiving a text
?
- people who ignored the text
- people who were annoyed
- people who changed who they were voting for after receiving a text
?
The biggest problem is that people don't even know who is running in a given election season(obviously does not apply to presidential given they get untold amounts of free advertising on TV). Turnout is abysmal for anything other than Presidential, (even then there is like what ~40% of people not participating?)
Because of this, text campaigns help spread the word. Even more effective is actually knocking on peoples doors and having a friendly conversation with them. COVID minimized that last election but I suspect future campaigns will go back to that in favor of mass texting.