This article was widely derided among translator/localizer circles, because the true fact of the matter is that the only thing causing "shortage" is that the pay is shit. A lot of the article here builds up on statements by David Lee, the CEO of Iyuno-SDI, and even the article mentions the fact that his company pays its staff terribly:

> Last year, several major European translator associations blacklisted Iyuno-SDI, discouraging their members from working for the company due to increasing cuts to their freelance subtitling rates.

Anyway, besides the long-standing general disrespect toward the importance of localization, one of the big things driving down rates that has come along recently is the practice of "machine translation post editing" (MTPE for short), where a company first uses machine translation to produce an absolute garbage of a script (because translating fiction is simply not going to work out without an actual intelligence to drive the process) and then hires a translator who will usually need to pretty much redo the entire thing to get something good out of it. But hey, because they're only "editing" an existing script, that's enough justification to slash the already bad prices to basically nothing!