The 10 Biggest Surprises about Amazon’s New Kindles
beyond-black-friday.com
beyond-black-friday.com
Point by point:
> 1. There’s No 3G Web Browsing (except on Kindle Fire)+
It's a book reader.
> 2. Power Adapters Not Included
It comes with a usb cable. I think everyone can charge a usb device nowadays. If you can't, then the official power adaptor is ten bucks.
> 3. One Miserable Keyboard
It's a book reader.
Still, if you really want a keyboard, they sell that too.
> 4. Your Personal Documents are now Stored at Amazon.com
They always went through Amazon's servers anyway. You can delete them.
> 5. Amazon Prime not Included
Why would this be included?
I think the lack of power adapter is a good thing since it uses the same micro-usb that has been standardised for phones so I already own a power adapter. In fact I could even do without another usb cable.
Also the Kindle Fire being sold at a loss is only based on analyst estimates and last time I checked about this it was only a $10 difference. So doesn't seem to take into account any discounts Amazon could negotiate with suppliers for large volumes.
Edit: Just to reinforce my previous comment I just found an EETimes article reporting that Amazon could be making $50 profit for the BoM on each Kindle Fire. http://www.eetimes.com/electronics-news/4228505/Kindle-Fire-...
The negative points may seem surprising at first glance, but I think all 5 points are informative.
> > 1. There’s No 3G Web Browsing (except on Kindle Fire)+
> It's a book reader.
Previous kindles included it, so even I expected it.
> > 2. Power Adapters Not Included
> It comes with a usb cable. I think everyone can charge a usb device nowadays. If you can't, then the official power adaptor is ten bucks.
Virtually every other piece of consumer electronics comes with a power adapter. This is surprising.
> > 3. One Miserable Keyboard
> It's a book reader. Still, if you really want a keyboard, they sell that too.
The point isn't that the keyboard is bad, the point is that the keyboard is excruciatingly bad.
> > 4. Your Personal Documents are now Stored at Amazon.com
> They always went through Amazon's servers anyway. You can delete them.
Still a good point to mention to NEW kindle buyers, though.
> > 5. Amazon Prime not Included
> Why would this be included?
Because most of the rumours before the announcement said that it would be.
You're talking about a device with a D-pad, and no touch screen. That's how keyboards work on such devices. It being bad isn't unexpected or noteworthy.
In short: I agree with my parent comment. neither unexpected or noteworthy.
> > It's a book reader.
> Previous kindles included it, so even I expected it.
On this note, I believe the Kindle Fire is wifi only so I don't know why he even mentioned it.
1. What can we reasonably expect from this device, and; 2. What expectations are Amazon setting with their communication?
You seem to be speaking to the first point. Yes, it’s a book reader, so a keyboard is not essential. Yes, everyone has USB. You can even install USB power outlets in your home and office, so the actual adaptor is not essential. And so forth.
I think the author is speaking to the second point. If Amazon advertises it as a “Touch” device and it doesn’t behave anything like every other device advertised as a “touch” device, this is surprising.
If Amazon doesn’t ship a power adaptor like every other device, this is surprising. I personally won’t be up late worrying about it, but I’d probably be surprised if I bought a Kindle and discovered there was no adaptor included.
Then again, I have lots of adaptors around my home and office, and Amazon probably know that.
Not wrong, mind you. Sometimes a manufacturer breaks with the past: Macbook Airs cannot plays DVDs. I suggest thinking of the first five points as a critique of Amazon’s marketing, and the second five points as praise for the Kindle product.
The "Kindle Touch" has a touch keyboard the "Kindle"(no touch) has the d-pad controlled keyboard. Nowhere have I seen the non-touch Kindle being advertised as a "touch" device. That being said I had the same confusion after readin the article (perhaps because I never expected someone to complain about a missing "touch" feature on a non-"touch" device.
The recently released Adobe Flash Media Server 4.5 will stream to iOS devices by delivering an HTML5 rendering from my understanding of their press release.
Original post follows:
It is called the "Kindle Touch".
It is advertised thus: "now with multi-touch".
Their longer blurb says this: "Simple To Use Touchscreen Kindle Touch features an easy-to-use touch interface. Turn pages, search, shop books and take notes quickly and easily."
To learn now that the "touch" screen borders on being useless and that amazon has a very poor concept of "quick and easy" leaves a bad taste in my mouth.
I'm pretty jealous of the new Nook, which looks easy to handle with one hand. Amazon does a lot of things really well, but they still seem to be figuring out hardware.
1. "Kindle Touch" has a touch screen "Kindle" does not.
2. "Kindle Fire" never had 3G.
3. Newer Kindle 3Gs will not support free 3G web browsing (except for Wikipedia)
Obviously Amazon expects to monetize the heck out of each Kindle customer, over a lengthy user lifetime, on content sales to the Kindle. So building a Kindle userbase through cheap, subsidized Kindles is a no brainer.
The Fire isn't competing with the iPad; it's competing with Netflix. To that end, I am a bit surprised to see a Netflix app on the Fire. At the same time, Amazon probably realized that millions of Netflix customers would need the Netflix app in order to justify using the Fire as a media tablet. Once they've got the customers using Netflix on the Fire, they'll try to find a way to make their media downloads more attractive and less cumbersome than the Netflix app.
"4. One Special Offer Can Pay for the Cost of a Kindle. Amazon knows customers don’t necessarily want ads on their Kindle but they’ve worked hard to line up some very attractive offers. '[S]pending $114 on the Kindle saved me 20 percent on buying a new Apple MacBook Air', reported one finance columnist, 'a savings of $200." He notes there’s been other discounts which exceed the original price of a Kindle with Special Offers, including a 20% discount on new LCD television screens.'"
Anyone got more info on that MBA discount? Might just have to get me a Kindle, being in the market for an Air...
As an aside, the light-grey text on white background made that article very difficult to read.
At this point, I'm wishing I could opt in my Kindle 3.
Kindle Fire doesn't even have 3G. They probably should've spent more time researching first.