>The screens, which were developed by the startup Cooler Screens, use a system of motion sensors and cameras to display what's inside the doors — as well as product information, prices, deals and, most appealing to brands, paid advertisements. The tech provides stores with an additional revenue stream and a way to modernize the shopping experience.

I really hate the trend of putting "smart" screens and networked ads everywhere. Those startup bros can go jump off a cliff with their trash ideas.

Is it really so hard for retailers to stick to their core competencies and keep the transaction simple between us? I give them money, they give me goods/services. No need to get random middlemen involved.