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Any specifics as to the content or genre of the movie? (Many companies wouldn't want to be associated with certain kinds of content.)

How large (as % of the billboard) are the picture, logo, or text?

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You are right, although the billboard would only be used to thank everyone who downloaded the movie and not necessarily used for the movie promotion itself.

More information on the movie and the billboard options can be found at http://bit.ly/n4XQG0

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