The benefits I'm talking about are not the advances or guarantees, there's basically a ton of secret programmes at Substack where they give favored publishers special in-kind benefits to effectively pay back some of the 10% fee. Hamish knows what I'm talking about, but can't mention it publicly because their business model is reliant on a pretense that every publisher is paying 10% and not a hodgpodge of subsidies and kickbacks. Does that make sense?