When I search "best toaster" it's shorthand for "show me roundup reviews of toasters + forums where people discuss toasters + very highly reviewed toasters on shopping sites". It's not shorthand for "show me loads of ads and SEO bullshit".
There are many characteristics to any device and the "best" one depends on personal preferences. What's the "best car" for example? Does that even mean anything?
I don't think a generalist search engine should be used for shopping. You don't need Google to read reviews on Amazon and form your own opinion, again, depending on your own preferences.
People use Google as an oracle and then complain when that fails. But Google is a search engine. It's not the Pope.
I don't know. That's why I'm asking "what makes a toaster the best?". I'm trying to learn. If I get bombarded with ads and spam the search engine has failed me.
> But my point is that "best toaster" doesn't mean anything per se;
When I type "best toaster" into a search engine it does have a specific contextual meaning. It means "please help me educate myself on what makes a toaster 'best' so I can make an informed purchase".