The ones I've dug into do seem to all setup VPN networks with their clients, but some of them do something extra to special case some major media services. You'll see little oddities, like the webpage for disneyplus.com being routed through some special IP, no doubt to work around a block, which the content CDN requests are left to load through the normal VPN connection. The OpenVPN config file does none of this.
On top of this, how they get these IPs that are unblocked, is ... questionable.
https://web.archive.org/web/20200716220700/https://medium.co... has more details on one case. There are others.
I can understand that a couple hours of support can really eat into the margins - but in the same breath the vast majority of users are down to just download the binary client and be on their way - it’s only a small percentage that want to do things low level and we probably aren’t going to need help from support beyond downloading the configs if they are hidden on the website.
In all fairness they also do some reasonable stuff with the client, like blocking your internet connection if you get disconnected from the VPN. But yes, didnt use the client either.