I just googled "Fixed pie fallacy" - I was assuming (probably wrongly) that most people were familiar with it. I'm not even certain Friedman was the first to identify it.
The first thing I come up with on Google is [1]. It's a decent overview.
[1] http://mjperry.blogspot.com/2006/12/fixed-pie-fallacy.html
Not everybody needs to go to an Ivy League, just like not everybody needs to own a 75-ft yacht.
I'm OK with that.
Otherwise why would there be exceptional demand (and price) for harvard?
2. Even if the passage you cited were about "getting less in an absolute sense", there's still no fallacy. zafka already pointed this out in his #1 above. What's so hard to comprehend?
This means that the money I have is now worth less than before, and I am now poorer than before.
Edit: s/dollars/utilons/g
However, the 90th percentile might be even better off today if there was more equality - we could more efficiently share the fruits of our technical progress.
PG makes an effective argument that such equality would reduce the benefit and thus the motivation to innovate and create the present level of comfort / economic success : http://www.paulgraham.com/inequality.html
Overall, equality is a complex beast. I think that we need some level of inequality to ensure that there is sufficient motivation to succeed. We also need to do our best to help those who 'fall behind'