The Fit wasn’t discontinued in North America for a lack of buyers. It was built in the same factory in Mexico where Honda builds the HR-V, which is a small crossover that is mechanically similar to the Fit. Honda found that the HR-V was more profitable and sold even better than the Fit, so they just dedicated the whole factory to HR-V production.

Sort of similar to Ford discontinuing the Focus despite it selling fairly well. It was a lot of effort for a narrow profit margin so they shifted into more profitable vehicles. A shame because the Focus and the Fit were both reasonable, affordable choices.