UX focuses on men’s experience: We need financial products built for women

techcrunch.com

6 pointsyeutterg3 comments

As someone who works in a related field I really want to understand this problem better.

However, I am struggling with this article as it continues to state that the problem is UX and feature based without giving any examples of what makes them male focused or what a potential missing feature for women might be.

All the gendered examples they gave were more about branding, sales and positioning, which I agree should be resolved but is more of a marketing problem to solve than a product one.

How could someone who has more influence over product than brand make an impact here?

My thoughts too. The examples given have certainly convinced me that women have increased financial burdens (given the pay gap, being socialized to not invest, paying more for goods marketed towards women, etc) but this article doesn't propose how UX could help solve that. I don't think auditing a banking app for gendered language is going to help someone who can't afford a surprise emergency expense.

Perhaps the solution is add more pink?

When talking about this stuff, we really need more concrete examples if designers and developers are going to have a chance of fixing the issue.

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