Back in the day Turo was mostly people with somewhat interesting cars who wanted to share them, and rental agencies had nothing interesting, and the pricing was reasonable.
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Now a $60 a day car can come out to more than a $100 a day car because of extended insurance for specific models, Turo fees, weird discount structures, massive deposits (One $70 a day car had an $700 deposit).
And there's no way to actually account for that in searching, the estimated price never includes any of this. So you're left to randomly click around and "guess" which cars don't all belong to the same guy tacking on a massive deposit, or asking for some money on the side.
It all just feels incredibly sleazy, and wreaks of Turo's model essentially failing since private owners care more about their cars than an agency, and they likely had to deal with a ton more claims.
There are also a ton of deeply unsafe cars on there now, especially older non-enthusiast cars. Rental agencies might not be the best about safety, but they also won't keep a 100k mile structurally rusted out econobox laying around...
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I just went through that last week and decided to go with Sixt. I got a rental "A5 or similar" (convertible 4 series was the option I took at the counter), and for 12 dollars a day I get unlimited tolls in CA.