A few years ago (2013/2014?) there was a bare bones Toyota Yaris I looked at. Cheapest 'new' car on the lot, decent mpg, etc. But... no power windows or power locks, no automatically adjustable seat. And... it was, IIRC, around $15k. For $15-16k I could get something else used with more amenities, and similar mpg/economy. Or possibly even something else new at that time with better amenities. For something with so few amenities, I would have preferred at least a 20% discount compared to other options.