I think the avoiding exit nodes part is probably the most important to me. Exit nodes have always been problematic - from memory about 20% of relays have an exit flag but most of the traffic is directed to the most performant relays. Tor actively discourages using the network for file sharing because of the exit node bottleneck.
I think there are probably some uses of the Tor network that aren't fully realised yet - file sharing (something similar to I2P) which avoids the exit node using onion addressing and chat applications (like Briar which uses onion addresses, or Secure Scuttlebutt).
As for web traffic, it is nice to offer an onion address. I wonder if websites could offer an "upgrade" to onion addresses, similar to how IPFS does?