So I am a bit confused. How does this differ from in store brands like Bowl & Basket (Shoprite) or Good & Gather(Target)? Haven't those in-store brands been going on for years and years selling clones and commodities?
The difference is Amazon knowingly lied to Congress. Shoprite and Target did not.
That seems like it would be incredibly stupid and have little upside.
Here's hoping that's true!
Do many large grocers in the US seem to be regionalized? This mention of "Shoprite" may have given me an idea of the location this poster is from (Eastern Mid-Atlantic region?)
Yea pretty much every region has its own grocery brand. There's always walmart/target and whole foods/trader joes in urban areas, but then there's a local brand too. We got Jewel in my area.
My experience over the past few decades is that the grocery store companies have slowly consolidated from small chains, to regional companies, to national empires, but they keep the original name of the store from 30 years ago to appear “local”.